Downloads

• Develop CRM to a level whereby it becomes the fulcrum for WP Group.
• Engage colleagues throughout the business in the development of our systems.
• Improve the relevance and accuracy of Data held within CRM.
• Enhance the ease of use of CRM and draw focus to the system.
• Educate colleagues on the system’s potential and how correct utilisation will benefit all.
• Ensure CRM is the driving system for any sales and business analysis.
• Introduce a combined sales & marketing platform to the Business Units.
• Provide a system with the capability to report on all aspects and effectiveness measures of marketing campaigns.
• Create improved processes designed to simplify certain tasks and data collation.
• Increase data analysis with use of Dashboards (Historical and Real-time Data).
• Finish this project having developed a CRM culture throughout the business, with colleagues utilising the benefits of an automated system that records all customer contact.